VIBE does not only provide an experience that is tantalizing for the taste buds, it also provides beautiful ‘Instagrammable’ surroundings and great music, which is reflected in both our Al Wasl and DIFC branches. I wanted to create a place that offered healthy and delicious dishes across a wide range of cuisines, all while providing a unique atmosphere. While the UAE has a strong array of F&B concepts to enjoy, I noticed a gap in the industry. Can you talk us through the inspiration behind Vibe? Having my vision come to life, we successfully opened our first branch in Al Wasl, which quickly became a popular hot spot. With that, I knew that the F&B was an industry I wanted to tap into and spent hour after hour planning what eventually became VIBE. I was extremely fortunate to be able to travel a lot when I grew up, and the highlights of my trips were always to explore the different flavours and cuisines the world has to offer I would literally try everything and anything! I would literally stand up on a stool for hours and watch my mom preparing some amazing dishes, and I would be her guinea pig to perfect each dish. I’ve had a passion for food since I was very young. What inspired you to go into the F&B space and become a restauranteur? Thanks to her, I knew since I was very young that being an entrepreneur was my calling. Paying close attention to how she balanced it all and her leadership skills, I learnt so much from her when it comes to business. I was raised by my mom, who managed to successfully raise eight children, all while running her own business. Building Lash Dubai into a successful business, which ended up being loved by the likes of Kim Kardashian and Makeup by Mario was an incredible journey from which I learnt a lot. A post shared by VIBE was your first job?īeing the founder of my first venture, an eyelash extension brand named ‘Lash Dubai’.
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